Carina Cunha

Persuasion is translation. My greatest value is identifying the highest-leverage variable in a system: the point where a small change in input produces a disproportionate change in output. I have spent 17+ years applying that thinking across management consulting, investment banking, corporate strategy, entrepreneurship and operating roles, from startups to FTSE 100 and Fortune 500 companies. Today, that spans capital strategy, fundraising, investor positioning, M&A, GTM, sales, pricing, partnerships, market entry, global expansion and board advisory. I am encoding the models behind that work into First Principles of Persuasion — the synthesis of nearly two decades studying human psychology, business strategy, decision-making, capital allocation and persuasion. Everything runs on energy. Humans allocate finite attention, time, money and effort. Companies do the same through the humans, capital and resources inside them. Persuasion is understanding how another system allocates energy, then translating information into a form that fits how that system perceives value. The same logic applies to companies, customers and investors. SELECTED EXPERIENCE 🐉 Advised 100+ companies across startups, scale-ups and global organizations 🐉 17+ years across strategy, capital markets, entrepreneurship and commercial operations 🐉 Built and led businesses across revenue, profitability, market entry and international expansion 🐉 Founder of Nosy: 1B+ views from less than $5K in marketing spend + investment on Dragons’ Den UK 🐉 Managed multi-million-dollar P&Ls and led international commercial turnarounds 🐉 Experience across North America, South America, Europe, Africa, Asia, Oceania and the Middle East 🐉 Ranked among the Top 3 LinkedIn creators globally for Sales by Favikon INDUSTRIES AI • Energy • Climate • Agriculture • Healthcare • Longevity • Biotechnology • Fintech • Financial Services • Infrastructure • Deep Tech • Consumer • Education • SaaS • Marketplaces