Terri Yowe

Terri Yowe

Verified

Marketing Executive | Brand Storytelling & Culture | Current Head of Brand, Digital and Social at Anthropologie, Ex-Apple TV+, Netflix, Hulu

I specialize in

Building Product
Sales & Growth
Marketing & GTM
Growth
GTM Strategy
Story & narrative

Ex-Apple TV+, Netflix & Hulu marketer making brands unmissable

Background & Highlights

Global Executive Director of Brand & Digital Marketing

Anthropologie

2025 – Present

Anthropologie

Brand & Storytelling Consultant

Self Employed

2025 – Present

Self Employed

Head of Marketing Strategy TV+, EMEA

Apple

2018 – 2024

Apple

Content Marketing Manager, Hulu Originals

Hulu

2015 – 2018

Hulu

Global Marketing Manager, Original Series

Netflix

2013 – 2015

Netflix

About me

Marketing Leader | Storytelling & Culture | Ex-Apple TV+, Netflix, Hulu I’ve spent over a decade launching some of the biggest stories in entertainment - from cult-favorite series at Netflix and Hulu, to award-winning originals for Apple TV+. I specialize in helping teams stand out by thinking like creators, not corporations through impactful storytelling that drives action, helping brands talk about their innovative new products with ease and to ultimately influence user’s daily habits. Today, I work with teams of every size - from multinational giants to ambitious startups. I want to help brands build entertainment-first marketing that captures attention, sparks conversation, and grows communities. In a world where reach doesn’t come from media spend, it comes from being talked about organically, I help brands create memorable moments that feel human, relevant, and irresistibly shareable. My goal is always to simplify, inspire, and innovate—paving the way for growth while learning at every step. What I Offer on Hubble: ✅ Storytelling Strategy for Brands & Products ✅ Content Marketing that Entertains & Engages ✅ Helping Teams Build a Culture of “Speed & Story” ✅ Launch Strategies for New Shows, Products, and Services ✅ Making Small Brands Punch Above Their Weight If you’re looking to build a brand that doesn’t just advertise, but entertains - and earns its place in the culture - I’d love to help.

You'll get advice on

  • Storytelling Strategy for Brands & Products
  • Making Small Brands Punch Above Their Weight
  • Repeatable + Scalable Content Launch Strategies
  • Helping Teams Build a Culture of “Speed & Story”
  • Marketing Public Speaking

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