Three-time founder. Two exits. Still learning. I've built acquisition engines that moved product for Visa and Smirnoff, brand narratives that landed for Microsoft, retention programs that kept customers for Virgin Mobile, and bootstrapped my own company to $10M ARR without a single funding round. What that actually means: I've done the messy, unglamorous systems work that turns a good product into a growing business. Not in theory. In market, with real budgets, real timelines, and real consequences. Now I work with early-stage founders on the things that compound — growth strategy, GTM architecture, brand positioning, partnerships, and the content that does actual acquisition work instead of just looking good. I also host Startups Decoded — top 2% globally, 500K+ downloads — built for pre-seed to series-a founders drowning in decisions who need clarity, not more noise. Every framework, every hard-won lesson lands there first. If you're in the messy middle and the fog isn't lifting — that's exactly where I do my best work.