I work with founders on the long view. Through The Exit Studio, I bring exit thinking into the room early. Not as preparation for a transaction, but as a discipline for clearer strategy and better positioning. Most founders wait too long to think about this. I believe it belongs at the centre of how you build from the start. My background spans 15 years as an operator, co-founder, and strategic advisor. I've led go-to-market and revenue functions at scale, held COO and people leadership roles through successive growth stages, and built commercial engines across Europe and North America. As General Partner at First Degree, I back early-stage AI-native B2B founders across Europe and the US; currently a portfolio of 17 companies. I work on positioning, go-to-market, and the decisions that expand their options over time. The through-line: helping founders build companies that give them real choices, at every stage, not just at the end. Expertise: ✅ Exit thinking as a strategic discipline ✅ Long-term founder positioning and optionality ✅ Go-to-market and revenue building ✅ Operations and organisational design ✅ Early-stage investing (AI-native B2B) ✅ Founder advisory at moments of growth or transition