Archita Fritz
Strategic Growth Catalyst | Board Member | Fractional CMO
I specialize in
Bringing clarity, structure, and commercial momentum to companies in transition. I'm a Fractional CMO for PE-backed and founder-led companies navigating rapid growth, high-pressure transitions, or both. I specialize in the messy middle—when what got you here won’t get you there—and build the commercial systems that scale with speed and purpose. This isn’t just “marketing.” It’s about identifying the real gaps—people, product, and process—and building the commercialization engine that drives results. I work alongside founders, boards, and executive teams to create clarity, momentum, and a path to long-term success. Once the system runs without me, I step out and help you hire the person to run it. Expertise Highlights ✅ Took a business from $1.5M to $350M in revenue ✅ Launched 25+ products in 80+ markets ✅ Opened a $2.1B market opportunity through positioning and system design ✅ Built product marketing functions from scratch for 7 companies ✅ Advised founders through post-acquisition transitions and cultural shifts ✅ Aligned sales, product, and marketing by partnering with CROs and CPOs
You'll get advice on
- Build Commercial Engines
- Boardroom Journey
- Scale Founder-Led Growth
- Workforce Planning & Leadership
- Product Marketing