Betsy Sanner Ayala
Head of Content, Food Network | Unscripted & Lifestyle Programming Leader | Franchise & Tentpole Builder | Audience Growth & Operations
I specialize in
Head of Content, Food Network | Unscripted & Lifestyle Programming Leader | Franchise & Tentpole Builder | Audience Growth & Operations Head of Food Content at Warner Bros. Discovery, overseeing all Food Network programming, development, and operations. Stewardship includes long-running hits such as Beat Bobby Flay, Chopped, Diners, Drive-Ins and Dives, and Guy’s Grocery Games, along with annual tentpoles like Tournament of Champions and Worst Cooks in America, plus seasonal stunts including Halloween Wars and Holiday Baking Championship. Recently launched successful new series such as 24 in 24: Last Chef Standing, Harry Potter: Wizards of Baking, Wildcard Kitchen, and Selena + Chef: Home for the Holidays. Previously served as Senior Vice President, Production & Development for Food Network and HGTV, driving hits such as Rock the Block, Home Town Takeover, The Flip Off, Good Bones, Windy City Rehab, and No Demo Reno. Spearheaded Barbie Dreamhouse Challenge and discovery+ series Kendra Sells Hollywood and Queen of Versailles Reigns Again. In 2024, Food Network and HGTV reached nearly 58 million combined monthly viewers in total day. With more than 20 years of television and digital programming experience, I bring deep expertise in developing and producing across genres—from competition and live dailies to event series and docu-soaps. Previous experience includes production for NFL Network, CBS Sports Network, NBC Sports, and ESPN, as well as executive leadership roles for startups, creating content and building content strategies across diverse platforms. If it involves building franchises, scaling lifestyle programming, or bringing fresh unscripted formats to a mass audience —I’m in. What I Offer on Hubble ✅ Franchise and tentpole strategy for unscripted television ✅ Multi-platform content development and production leadership ✅ Talent discovery, packaging, and franchising excellence ✅ Startup expertise focusing on content strategy ✅ Brand/IP collaborations and advertiser integration strategy Background & Highlights ✅ Head of Content, Food Network, Warner Bros. Discovery—launched multiple new hits while expanding legacy franchises ✅ SVP Development & Production HGTV and Food Network—greenlit top HGTV titles and event series ✅ Startup content strategy across varying platforms ✅ Sports Production for NFL Network, CBS Sports Network and major events such as Olympic Games and X Games ✅ Master’s in Broadcast
You'll get advice on
- Franchise and tentpole strategy for unscripted tv
- Content development and production leadership
- Talent discovery & packaging
- Startup content strategy for varying platforms
- Brand collaborations and advertiser integrations