Branca Ballot

Branca Ballot

B2B AI GTM Advisor | VP of Marketing at Glide, GoDaddy & Zenefits | Stanford MBA

I specialize in

Marketing & GTM
Building with AI
Founder Advice

About me

GTM Advisor | VP Marketing at Glide, GoDaddy & Zenefits I've built successful GTM motions three times from scratch. I have a rare combination of Sales, Marketing, and Growth expertise and am an avid vibe coder for my current business. My zone of genius: 0 to 1 motions, AI applications, PLG businesses, and complex operations that blend digital and physical experiences. At Glide, I grew monthly sign-ups 5x, launched a partner program that now drives 35% of revenue, and rolled out 5 AI agents in just 40 days, while increasing sales-assisted ACV by 10x. I partnered closely with the CEO on business model evolution, org design, and leadership hiring, recruiting a new VP of Sales and establishing RevOps. At GoDaddy, I scaled the GoDaddy Pro sub-brand to 150K+ members, then as VP of Marketing led a $X00M revenue business unit with 80+ marketers worldwide. At Zenefits, I led Growth and Sales Operations to improve efficiency across a 600+ person sales team. Earlier in my career, I worked at KKR and BCG. I'm a mechanical engineer and Stanford MBA. What I Offer on Hubble ✅ Go-to-market strategy and PLG expertise ✅ Building and scaling marketing & growth teams ✅ Partner program design and revenue operations ✅ AI-driven product marketing and growth strategy ✅ Mentorship for marketing leaders and founders Background & Highlights ✅ VP Marketing at Glide: 5x sign-ups, 35% revenue from partner program, 5 AI agents launched in 40 days ✅ VP Marketing at GoDaddy: Led $X00M revenue unit with 80+ marketers; scaled GoDaddy Pro to 150K+ members ✅ Head of Growth & Senior Director of Sales Ops at Zenefits: Optimized a 600+ person sales organization ✅ Top-ranked Associate at KKR Capstone driving operational improvements across portfolio companies ✅ MBA, Stanford Graduate School of Business (Co-President of Student Body, Arbuckle Leadership Fellow) Whether you’re scaling a startup from zero or evolving a mature GTM strategy, I thrive on helping teams move fast and build growth engines that last.

You'll get advice on

  • B2B GTM strategy with 8+ years of PLG expertise
  • AI product launch and GTM motion
  • Mentorship for founders and marketing leaders

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