I'm a marketer who actually does the work. Not just the strategy deck. Not just the "here's your roadmap, good luck." I get in the weeds with you — on the positioning, the messaging, the campaigns, the team, the hard conversations about why the last thing didn't work. I've spent 15+ years in SaaS and product-led growth, including time at Financeit and Clearco. I've built marketing functions from scratch, inherited broken ones, and figured out how to make both work without bloated agencies, teams, budgets or wasted spend. Now I run a fractional practice. $150k in revenue in my first 6 months, not because I have a perfect playbook, but because I'm a sharp strategist who can also roll up my sleeves and build. I'm good at: GTM strategy that doesn't live in a slide deck, finding the story in your product that actually lands, and moving fast without breaking the things that matter. I'm not for everyone. If you want someone to validate what you're already doing, I'm probably not your person. If you want someone to tell you the truth and then help you fix it — let's talk.