Elsa Ho

Elsa Ho

Strategic Research Leader | Ex-Uber, Meta, DoorDash | 0→1 Product & AI Builder, User Research career

I specialize in

Building Product
Building with AI
Career Advancement
Product validation
MVP

DoorDash, Meta & Uber researcher turning ambiguity into bets

Background & Highlights

Staff Researcher, AI initiatives

DoorDash

2020 – Present

DoorDash

Senior Researcher, Emerging Markets

Facebook

2019 – 2020

Facebook

Senior UX Researcher

Uber

2018 – 2019

Uber

Design Researcher II

Microsoft

2016 – 2018

Microsoft

About me

I help teams turn ambiguity into opportunity. With 14+ years in management consulting and UX research across global marketplaces, emerging markets, and 0→1 innovation, I specialize in shaping product strategy that drives both user value and business growth. I’ve worked closely with founders, early product teams, and scaling organizations to build clarity around users — even with limited resources or fast-moving constraints. As a mentor with First Round Capital and Springboard (since 2018), I’ve also supported dozens of professionals navigating career transitions into research and product. What I Offer on Hubble ✅ Marketplace & multi-stakeholder product research ✅ International research (10+ countries) & localization strategy ✅ 0→1 product discovery & new vertical exploration ✅ Research career coaching & mentorship ✅ Strategic guidance for founders building user-first cultures Experience Highlights ✅ Staff Researcher @ DoorDash – New Verticals, DashPass, DoubleDash ✅ Senior Researcher @ Meta – Facebook Lite, Emerging Markets ✅ UX Research Lead @ Uber – Airport, Kiosk, UberCopter ✅ Design Researcher @ Microsoft – Frontline Workers, AI, VUI ✅ Global research across 10+ countries | HCI Master’s @ UW ✅ Mentor @ First Round Capital, Springboard | Medium Writer Whether you're launching something new, scaling fast, or going global — I’d love to help you make smarter bets, faster.

You'll get advice on

  • AI enablement for User Research
  • Fast, scrappy research with limited resources
  • 0→1 product and new vertical discovery
  • Breaking into UX Research and advance your career
  • Landing insights to product decisions

Real feedback from real sessions

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