Elsa Ho
Strategic Research Leader | Ex-Uber, Meta, DoorDash | 0→1 Product & AI Builder, User Research career
I specialize in
“DoorDash, Meta & Uber researcher turning ambiguity into bets”
Background & Highlights
I help teams turn ambiguity into opportunity. With 14+ years in management consulting and UX research across global marketplaces, emerging markets, and 0→1 innovation, I specialize in shaping product strategy that drives both user value and business growth. I’ve worked closely with founders, early product teams, and scaling organizations to build clarity around users — even with limited resources or fast-moving constraints. As a mentor with First Round Capital and Springboard (since 2018), I’ve also supported dozens of professionals navigating career transitions into research and product. What I Offer on Hubble ✅ Marketplace & multi-stakeholder product research ✅ International research (10+ countries) & localization strategy ✅ 0→1 product discovery & new vertical exploration ✅ Research career coaching & mentorship ✅ Strategic guidance for founders building user-first cultures Experience Highlights ✅ Staff Researcher @ DoorDash – New Verticals, DashPass, DoubleDash ✅ Senior Researcher @ Meta – Facebook Lite, Emerging Markets ✅ UX Research Lead @ Uber – Airport, Kiosk, UberCopter ✅ Design Researcher @ Microsoft – Frontline Workers, AI, VUI ✅ Global research across 10+ countries | HCI Master’s @ UW ✅ Mentor @ First Round Capital, Springboard | Medium Writer Whether you're launching something new, scaling fast, or going global — I’d love to help you make smarter bets, faster.
You'll get advice on
- AI enablement for User Research
- Fast, scrappy research with limited resources
- 0→1 product and new vertical discovery
- Breaking into UX Research and advance your career
- Landing insights to product decisions