Greg Paulus

Greg Paulus

Founder @ WonWay Health | Buyer-Centric GTM for Healthcare & Workforce Tech | $100M+ Revenue & Funding Outcomes

I specialize in

Marketing & GTM
Sales & Growth
Founder Advice
Go-to-market
First customers
Close my round
Growth
Fundraising strategy

3x founder. $100M+ in healthcare GTM outcomes. I help you remove deal resistance

Background & Highlights

Founder & Managing Partner. Bridging workforce strategy, sales execution, and market innovation. Delivered $2.5M+ in client revenue gains and supported $12M+ in

WonWay Health

2024 – Present

WonWay Health

Growth Advisor for a predictive workforce analytics company helping health systems anticipate staffing demand and reduce reliance on reactive labor.

Joy Metrics

2026 – Present

Joy Metrics

RVP of Sales. Led enterprise sales for AI-powered healthcare career marketplace. Closed 25 new health system partners and generated $24.6M in new sales.

Incredible Health

2021 – 2023

Incredible Health

Founder & CEO. Built a clinical platform for evidence-based endocannabinoid therapies — leading early-stage product, regulatory, and GTM strategy.

Cohort Clinical Sciences Inc. | Miami Beach FL

2018 – 2021

Cohort Clinical Sciences Inc. | Miami Beach FL

Co-Founder & Managing Partner. Delivered GTM strategy consulting to 20+ healthcare startups across commercialization, partnerships, and pipeline acceleration.

Plexus Healthcare Strategies, LLC

2014 – 2019

Plexus Healthcare Strategies, LLC

Enterprise healthcare technology sales leadership — driving health system adoption of cloud-based EHR, revenue cycle, and population health solutions.

athenahealth

2006 – 2012

athenahealth

About me

I help health systems and workforce solution companies turn complex growth problems into simple, repeatable motions. My work focuses on removing resistance — designing buyer-centric GTM and partnership strategies that align with how health systems actually make decisions (Wu Wei 无为). This approach has unlocked $100M+ in revenue and funding outcomes, including: ✅ 440% growth in hospital partnerships ✅ 150%+ pipeline acceleration ✅ $24.6M in new enterprise sales at Incredible Health (25 health system partners closed over 30 months) ✅ $2.5M+ in client revenue gains and $12M+ in supported funding rounds at WonWay Health ✅ 20+ healthcare startups advised through Plexus Healthcare Strategies Dual Executive/Entrepreneur Perspective: Three-time founder and Managing Partner at WonWay Health, with 30+ years leading healthcare sales, account management, and strategic growth across startups and enterprise organizations. Specialties: Go-to-Market Strategy | B2B Partnerships | Pipeline Acceleration | Sales Team Coaching | Fundraising Readiness | Healthcare Workforce Tech Best for: • Early-stage healthcare and workforce tech founders preparing for GTM or fundraising • Sales leaders entering or scaling within health systems • GTM teams stuck on pipeline conversion or partnership strategy • Operators navigating CHRO, CNO, CFO, or CEO buyer dynamics Location: Miami, FL — passionate about fitness, water sports, and electronic music. Book a session to unlock growth, tackle sales obstacles, or scale your next healthcare venture.

You'll get advice on

  • Healthcare GTM Planning & Execution
  • B2B Sales Coaching
  • Scaling Startups in Healthcare
  • Sales Strategy & Pipeline Acceleration
  • Strategic Partnerships

Real feedback from real sessions

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