Greg Paulus
Founder @ WonWay Health | Buyer-Centric GTM for Healthcare & Workforce Tech | $100M+ Revenue & Funding Outcomes
I specialize in
“3x founder. $100M+ in healthcare GTM outcomes. I help you remove deal resistance”
Background & Highlights
I help health systems and workforce solution companies turn complex growth problems into simple, repeatable motions. My work focuses on removing resistance — designing buyer-centric GTM and partnership strategies that align with how health systems actually make decisions (Wu Wei 无为). This approach has unlocked $100M+ in revenue and funding outcomes, including: ✅ 440% growth in hospital partnerships ✅ 150%+ pipeline acceleration ✅ $24.6M in new enterprise sales at Incredible Health (25 health system partners closed over 30 months) ✅ $2.5M+ in client revenue gains and $12M+ in supported funding rounds at WonWay Health ✅ 20+ healthcare startups advised through Plexus Healthcare Strategies Dual Executive/Entrepreneur Perspective: Three-time founder and Managing Partner at WonWay Health, with 30+ years leading healthcare sales, account management, and strategic growth across startups and enterprise organizations. Specialties: Go-to-Market Strategy | B2B Partnerships | Pipeline Acceleration | Sales Team Coaching | Fundraising Readiness | Healthcare Workforce Tech Best for: • Early-stage healthcare and workforce tech founders preparing for GTM or fundraising • Sales leaders entering or scaling within health systems • GTM teams stuck on pipeline conversion or partnership strategy • Operators navigating CHRO, CNO, CFO, or CEO buyer dynamics Location: Miami, FL — passionate about fitness, water sports, and electronic music. Book a session to unlock growth, tackle sales obstacles, or scale your next healthcare venture.
You'll get advice on
- Healthcare GTM Planning & Execution
- B2B Sales Coaching
- Scaling Startups in Healthcare
- Sales Strategy & Pipeline Acceleration
- Strategic Partnerships