Illianna Acosta
Investor & Advisor | B2B GTM & Partnerships | Helping Startups & Mid-Market Companies Turn Strategy into Revenue | Built $5B Ecosystem at LinkedIn
I specialize in
“I helped build a $5B+ ecosystem. Now I help companies turn strategy into revenue”
Background & Highlights
I built and scaled a $5B partner ecosystem at LinkedIn, architecting enterprise partnerships that drove billions in revenue and reshaped how go-to-market teams sell. Now, I help startups and mid-market companies do the same. Most companies don’t struggle because they lack opportunity. They struggle because they can’t turn strategy into revenue fast enough, clearly enough, or consistently enough. That’s where I come in. I partner with founders and revenue leaders to: - Turn partnerships into real pipeline and closed deals - Build go-to-market strategies that actually convert - Improve how teams sell, position, and win - Prepare founders to pitch, sell, and lead with confidence What I’ve done: As Head of Enterprise AdTech Partnerships at LinkedIn, I: - Scaled a $5B+ partner ecosystem - Built co-sell frameworks that transformed enterprise sales - Designed enablement systems that drove adoption and revenue at scale Today, I bring that same operator mindset to every engagement, rolling up my sleeves to build, not just advise. We’re a strong fit if you are: - A founder trying to land customers or raise capital - A startup building your first real go-to-market motion - A late-stage startup or mid-market company looking to unlock growth through partnerships - A revenue leader who needs clarity, consistency, and results I founded LeadWell Ventures to bring together two things that rarely exist in the same place: → Real operator experience at scale → Deep expertise in leadership, behavior, and coaching Because growth doesn’t come from more activity. It comes from alignment, between your strategy, your partnerships, and how your team shows up to sell. With 20+ years across sales, partnerships, and leadership strategy, and as an ICF-certified coach and LinkedIn Learning instructor, I help companies not just grow, but scale with intention, clarity, and results. Success Story: From Zero to Revenue: Building a Partner-Led Growth Engine - A growth-stage SaaS company with strong product-market fit was struggling to scale beyond direct sales. Partnerships existed as an idea, but not as a revenue driver. I transformed partnerships into a growth lever by: - Activating high-value partners across CRM, data, and services - Driving early wins through a “First 3 Deals” motion - Building a repeatable co-sell system tied to real opportunities Results: Pipeline within 60 days. Multiple joint deals closed. A scalable, partner-led growth motion in place.
You'll get advice on
- Strategic partnerships and ecosystems
- Pitch Prep + Investor Readiness
- Go-to-Market Posiitioning
- Enterprise Sales & Closing Strategy
- Pipeline + Revenue Growth