Iris Latour

Iris Latour

Principal UX Researcher @ Oracle

I specialize in

Building with AI
Building Product
Marketing & GTM

To turn AI hype into confident, research-backed product decisions you can trust

Background & Highlights

Ability to build scalable research functions in complex, global environments.

Expertise in AI usability, enterprise systems, and responsible innovation.

Measuring adoption, retention, and growth across high-volume SaaS products.

Turning AI ambiguity into usable product direction.

Sharp framing of the right problem before teams overbuild.

Fast signal and clarity in high-risk decisions with real constraints.

Stakeholder management in high-stakes situations.

About me

I’m a systems design researcher and service designer who builds clarity in complex environments. As a founding researcher and research leader, I’ve grown multiple research functions from zero to enterprise maturity, turning data and human insight into confident product decisions. My work connects people, systems, and business outcomes, reducing risk, guiding strategy, and accelerating responsible innovation across enterprise, AI, and large-scale product ecosystems. I design research frameworks and operations that scale, aligning global cross-functional teams and enabling AI-informed decision-making across complex systems. My focus areas include enterprise platforms, AI usability and ethics, and growth-focused research that drives adoption, retention, and expansion. I lead with clarity and action, creating research practices that simplify complexity and help organizations make high-stakes decisions with confidence. Expertise ✅ Building and scaling research functions from zero to enterprise maturity ✅ AI usability, trust, ethics, and responsible innovation ✅ Research strategy for complex enterprise systems (ERP, SaaS, automation) ✅ Growth research that drives adoption, retention, and product expansion ✅ Research operations, frameworks, and system-wide decision alignment ✅ Cross-functional leadership supporting global product, engineering, and design teams

You'll get advice on

  • AI usability, trust & ethics
  • Building and scaling research functions
  • Enterprise systems (ERP, SaaS, automation)
  • Research strategy

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