Brand builder and designer at heart. Learned how companies actually work by running them. 20+ years, 800+ products launched, 100+ companies advised. I've been the founder, the operator, the board member, and the one responsible when things broke. That range is the point—I don't advise in abstractions. I contextualize fast, speak the language of brand and finance in the same room, and can usually tell you why something isn't landing. GTM is where I live. Positioning, narrative, channel strategy, pricing, timing—I've launched enough to know what actually moves and what just looks good in a deck. Industry Runs: Consumer Goods — 20+ years across food, beverage, health, beauty. 800+ product launches. Challenger brand scale-ups and legacy turnarounds. eCommerce & Retail — Omnichannel strategy, DTC, marketplace growth, international expansion. Digital transformation for household names. Cannabis & Spirits — Day-one California legalization. Built the state's largest portfolio. Advised MSOs pre/post-IPO. Scaled a DTC brand to acquisition. SaaS & PropTech — GTM, fundraising, M&A readiness, product strategy. Where I operate now. If you want a real read from someone who's sat in most of the seats, book the time.