I've been first at web, e-commerce, mobile and iOS. Now I'm helping founders be first in AI. In April 2008, I became Europe's first approved iPhone developer, three months before the global launch of iOS and the App Store which we helped Apple with building launch apps for. I delivered 27+ App Store #1s and built category firsts that didn't exist before I built them from the world's earliest mobile banking apps, the first native m-commerce app for a major UK retailer, the first PCI-compliant mobile payment flow on iOS and Android, and the first product customisation app for a global brand. I invented the hybrid app model. I was on Apple's internal shortlist of top recommended developers and helped shape early interaction patterns across the iOS ecosystem. Before mobile, I coined the discipline of Creative Technology as CTO at Dare (BBH's digital arm) and built some of the UK's earliest web and e-commerce platforms in the 1990s and early 2000s. I've been first at every platform shift for 30 years. If you're building in AI now, that's exactly the conversation to have. I can help you cut through noise immediately as I’ve seen every version of this before. Book a session with me to get advice on: - Zero-to-one product validation - AI and agent architecture - Early-stage product sequencing - Pitch deck and fundraising strategy - Diagnosing broken dev teams and stalled builds - UX systems and interaction design for new products - Building in first categories - Europe's first approved iPhone developer (April 2008, pre-launch) - Delivered the official England FA 2008 World Cup app - 27+ App Store #1 applications - Invented the hybrid app model - Category firsts across mobile banking, m-commerce, payments and product customisation - Built cult-television.com — one of the UK's first fan e-commerce sites (1996) - Built the world's first mobile banking apps (RBS, MoBank) - First m-commerce app for a major UK retailer (Next) - First product customisation app for a global brand (Reebok) - First PCI-compliant mobile payment flow on iOS and Android - Apple's internal recommended developer shortlist - Worked with Eric Chu to help launch the Android app ecosystem - Coined "Creative Technology" as a discipline, CTO at Dare (BBH) - Angel investor: fintech, AI, consumer apps - Composer, Amiga demo s If you're building something and need someone who's written the playbook before, let's talk.