I've spent 20 years leading design at some of the most demanding companies in the world. DoorDash, Chime, Meta, and Amazon. I've shipped products used by hundreds of millions of people, taken teams from zero to billions in revenue, and coached designers into some of the most confident leaders I know. The thing I kept running into at every one of those companies was the same: talented teams defaulting to the safe answer. They had the skill. The culture just rewarded speed over surprise. I became obsessed with changing that. Building team dynamics where creativity is how the work gets done, every day. That's what I coach now. Designers who want to grow. Founders making their first design hire. Leaders who want to stop shipping generic and start building something worth loving.