I thrive at the intersection of brand, culture, and high-performance environments, and I’ve spent more than 17 years turning that blend into real growth for global organizations. I’ve led partnerships and marketing across energy, motorsport, and mobility, always chasing the same thing: stories that move people and strategies that move the numbers. Whether I’m negotiating a complex deal or shaping a narrative that brings a technical product to life, I’m at my best when the stakes are high and the mission is bold. My career has taken me inside some of the world’s most iconic collaborations, like Shell and Ferrari in F1, where strategy meets adrenaline and innovation becomes a shared language. What I love most is bridging the gap between brand ambition and audience passion, building platforms that resonate far beyond a campaign window. Colleagues trust me because I understand the brand, I understand the audience, and I consistently deliver outcomes that matter. Pushing boundaries isn’t a mindset for me, it’s muscle memory. Expertise: • Global partnerships strategy and execution • High-stakes negotiation and stakeholder management • Brand storytelling and narrative development • Motorsport and luxury sector marketing • Sustainability and energy transition communications • Integrated campaigns that drive measurable business impact