Lilian Itagiba

Lilian Itagiba

Founder | Product Design Expert

I specialize in

Idea to Launch

About me

I am the co-founder of Maverick Disruption and creator of The Maverick Validation Method®, a coaching framework developed from my background spanning over twenty years at the intersection of technology, product innovation, and the arts. Having spent most of my life in the UK and now based in Montréal I am fluent in French, Portuguese. My multicultural and multidisciplinary background shaped my perspective early on, and I was one of the first female tech leads in London’s digital scene before moving into roles in UX, agile coaching, product strategy and consulting with major banks, startups, and creative agencies. My method is designed to recognise and strip away the risks that so often stall or derail promising ventures, especially in today’s global markets volatility and exponential AI evolution. It incorporates an unique blend of deeply human-centric, creatively inclusive strategic framework helping entrepreneurs, executives creatives and visionaries to cut through the noise, fear and uncertainty that paralyse imagination and progress. My mission is simple: to give clients a clear, actionable path to become confident “Maverick” leaders who don’t just react to change — but drive it by transforming abstract ideas into resilient, real-world-impact opportunities, ventures and outcomes. What I Offer on Hubble: ✅ Idea Validation coaching ✅ Leadership and team alignment ✅ Idea De-Risking and clarification ✅ Service Design & Experience Mapping ✅ Team Coaching For Human-Centric innovation Background & Highlights: ✅ 20+ Years In Product, UX, Agile & Tech Across UK & Canada ✅ Led Design & Product For Startups, Agencies & Banking ✅ Founder Of Maverick Disruption—Helping Teams De-Risk Products and Ideas ✅ Former VP Of Product With Deep Experience In Digital & Fintech ✅ Expert In Bridging 2D UX With Immersive & Emerging Tech Platforms WHO I WORK WITH: - Visionaries who need to clarify and test a great idea before taking the plunge - Ambitious "intrapreneurs" working for large organisations needing alignment and buy in to transform and innovate but get push back institutional legacy systems and politics - Creatives seeking to prove their brand and idea's landing power with "objective" as well as qualitative data - Inventors and engineers needing to clarify, test and prove their technology has a market before pitching to investors - AI adopters needing to smart integration, ethical alignment and clear use cases navigating hype, ethics and overwhelm

You'll get advice on

  • Idea/Product/Business Validation
  • AI ethics, adoption and transformation
  • Brand strategy
  • Team Alignment
  • UX / CX consultancy and design

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