Lizzie Azzolino

Lizzie Azzolino

0→1 Leadership & Identity | Helping Founders Inhabit Their One of One Role | Partner, Head of Talent & Growth, Evolution

I specialize in

Career Advancement
Founder Advice
Idea to Launch
Growth
Story & narrative

Everything changes when you stop trying to “fit in” and start being who you are.

Background & Highlights

Founder

One of One

2018 – Present

Partner, Head of Talent & Ecosystem

Evolution

2025 – Present

Board Member

WIN: Women in Innovation

2018 – Present

WIN: Women in Innovation

About me

Whether it's a new career, a new company, or a new direction, the moment you decide to start something you've never done before, you begin to question who you are. Most people look outward for answers. To peers, to investors, to the market. And slowly, without realizing it, they dilute their vision to try to fit in or stand out. Those who break through don't spend time or energy doing either. They put everything toward getting to know who they really are, trusting what they know to be true, and building from that place. That is not a personality trait. It is something every one of us can find, and it's exactly how I can help. I've lived this myself. A decade ago I walked away from a successful brand and innovation strategy career without knowing what came next. That 0→1 moment when everything you knew no longer fits and what comes next isn't clear became my life's work. I've now been there with thousands of founders and leaders navigating the same transition, including teams and executives at AWS, Seed, Function Health, SPANX, Snap, Airbnb, Oura, and Human Ventures. In our time together, we focus on: » Finding your way again when you've lost the thread of who you are and why you're doing this » Going all in on who you are as a founder and leader » Telling your story with clarity and conviction » Clarifying your vision and direction so it's focused enough to actually move people » Making your unique value proposition land with investors, customers, and the people you want to connect with I am the Founder of One of One, a Partner and Head of Talent & Ecosystem at Evolution, Board Director at Women in Innovation, an investor, and the host of the Now at Work podcast. If you've lost the thread of who you are or where you're going, or you've never found the right words for it — I am here to help.

You'll get advice on

  • How to own who you are as a founder
  • Why your story isn't landing and what's in the way
  • What to do when you feel like you're starting over
  • Navigating 0→1 transitions in your career and life
  • How to connect with the people who truly matter

Real feedback from real sessions

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