Macklin Buckler

Macklin Buckler

Founder @ Harochi | GTM & Outbound Expert | ex-Google | πŸ‡ΊπŸ‡Έ in πŸ‡©πŸ‡ͺ

I specialize in

Marketing & GTM
Building with AI
Sales & Growth
Go-to-market
Growth
First customers
Product-market fit
AI strategy

β€œB2B founders who need pipeline that doesn't depend on them.”

Background & Highlights

HubSpot for Startups Mentor helping early-stage founders get their CRM architecture right from day one.

HubSpot

2026 – Present

HubSpot

Official Clay Expert Partner building advanced enrichment workflows, data pipelines, and AI-powered prospecting systems for B2B revenue teams.

Clay Expert

2024 – Present

Started as an SDR in New York, then moved into account strategy, running growth and media planning for advertisers.

Google

2017 – 2020

Google

Senior Account Executive running full-cycle B2B SaaS sales in Berlin's startup ecosystem.

Leapsome

2020 – 2021

Leapsome

Account Executive owning the full sales cycle from first touch to close.

Upper

2021 – 2023

Upper

About me

I've spent my career learning what actually makes B2B sales work, starting as an SDR at Google in New York, then moving into account strategy before becoming a Senior AE in Berlin's startup ecosystem. After years of running full sales cycles, I realized the biggest bottleneck for most startups that want to scale GTM is the system. In 2023, I founded Harochi to solve that problem, building scalable outbound motions across email, LinkedIn, CRM, lead scoring, reporting, and sales automation. Since then we've worked with companies including Aikido Security on its journey from Seed to unicorn, HeyReach as it grew from $3M to $15M ARR, plus Finally, Vidyard, and Vivid Money. In 2024 alone, the systems we built generated over $1.9M in closed opportunities for clients, off the back of 437K cold emails and 35K LinkedIn messages. Today Harochi is a five person team where almost every client process runs without manual work, and I mentor early stage founders on GTM through HubSpot for Startups. What I'll actually dig into on a call: why your outbound isn't converting,, the outreach math behind your revenue target, what to fix in your CRM before you hire another rep, and how to get yourself out of the critical path of every deal. I work best with ambitious founders who want a GTM engine that produces consistent results without relying on founder hustle forever. If you're a B2B founder looking to build predictable pipeline, scale outbound, or turn founder-led sales into a repeatable GTM engine, I'd love to connect.

You'll get advice on

  • B2B Go-To-Market Strategy
  • Outbound Sales & Pipeline Generation
  • Founder-Led Sales to Scalable GTM
  • GTM Automation & AI Systems
  • Email & LinkedIn Outbound

Real feedback from real sessions

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