Mark Phinick

Investors need to see more than a great idea and market potential. They want evidence that customers are willing to buy before committing their own capital. Most founders who secure funding are self-aware about where they’re strong and where they need help. Selling B2B is one of those areas, especially as buying decisions become more complex. That complexity isn’t limited to large companies or a particular industry. Whether you sell AI, SaaS, Cybersecurity, or commercial services, deals get harder when multiple stakeholders, priorities, risks, and internal decisions stand between interest and a purchase. Mark Phinick is the founder of Let’s Make It Rain and a B2B Deal Coach. He works alongside founders, sales leaders, and reps on live opportunities to uncover what’s keeping customers from deciding, strengthen the business case, and equip champions to build internal support when the seller isn’t in the room. Representative results from separate deal coaching engagements: • Roughly $42 in closed revenue from coached opportunities for every $1 invested in coaching • Average contract value increased from $7,500 to more than $50,000 • Monthly revenue grew from roughly $100K to more than $1M • Largest deal in company history closed, with the annual target reached two months early • First $30K customer won; the company received a $300K investment the following day • Profitability reached after eight unprofitable years • Two companies were later acquired after achieving key revenue milestones Mark helped coach them toward To engage Mark, choose: 15 minutes to triage a deal - identifying the likely blockers and next moves. 30 minutes to pressure-test specific deal issues, role play meeting prep, etc. or 45 minutes to work through 1-2 priority opportunities in greater depth. Bring him the deal that’s not moving.