Healthcare Marketing & Growth Leader | Startup Advisor | Author | Board Director After 20+ years leading marketing and growth in healthcare and technology—from Fortune 100 giants like Cigna’s Evernorth and Optum to mission-driven nonprofits like Hazelden Betty Ford—I now run Shackelford Strategies, advising founders, CMOs, and boards on how to grow with purpose. I’ve built brands, scaled demand gen engines, integrated companies post-M&A, and led transformations that have won national awards. My focus: making marketing not just drive revenue, but deepen trust and connection with the people you serve. I’m also the author of Harnessing Purpose: A Marketer’s Guide to Inspiring Connection (an Amazon #1 Bestseller) and speak regularly on inclusive marketing, leadership, and the power of values-aligned growth. If it involves purpose-driven brand strategy, unlocking growth in complex markets, or leading through change—I’m in. What I Offer on Hubble ✅ Purpose-driven brand & growth strategy ✅ M&A brand integration & transformation leadership ✅ Demand gen & marketing performance optimization ✅ Executive coaching & leadership development ✅ Board service & governance expertise Background & Highlights ✅ Marketing leadership roles at Evernorth, Optum, Express Scripts, Hazelden Betty Ford ✅ Amazon #1 Bestselling author & keynote speaker ✅ Led award-winning transformations in healthcare & digital health ✅ Board director & governance chair for corporate and nonprofit boards ✅ Recognized as AMA Nonprofit Marketer of the Year and Top 50 Women in Healthcare Whether you’re scaling a mission-driven brand, aligning a leadership team, or navigating growth through change—let’s connect.