I’m an Aussie tech entrepreneur based in London, driven by a simple philosophy: technology should exist to solve real problems, not to be a product for its own sake. My passion lies in identifying friction, understanding the challenges users face, and creating solutions that are intuitive, enjoyable, and genuinely impactful. That mindset led me to build BuzzTrail, where we use AI video avatars to transform how SaaS companies deliver demos, reducing acquisition costs while giving prospects the most convenient, personalised product experience possible. Before founding BuzzTrail, I scaled Shootsta from Australia into seven countries, grew the team to 150 people, and built the business to $20M ARR before exiting in 2023. Across my career, I’ve worked with more than 400 enterprise clients—including Google, Visa, Amazon, Oracle, Samsung, SAP, Apple, and Adobe—while building global teams that thrive across cultures. Outside of building companies, I’m also the host of Failure to Launch, where I interview founders about the chaotic, inspiring, and often messy reality of entrepreneurship. Passionate Father, Husband, Snowboarder, Dirtbike Rider, Car Racer. Expertise ✅ AI product innovation and user-centric solution design ✅ Scaling startups globally across APAC, Europe, and North America ✅ Enterprise sales, strategic partnerships, and customer acquisition ✅ Building and leading high-performance international teams ✅ SaaS growth strategy, GTM execution, and demo/pipeline optimisation ✅ Founder storytelling, podcasting, and entrepreneurial leadership