Mike Sherrill

Mike Sherrill

Verified

Ex-Head of Innovation @ AppLovin | Co-Founder of Machine Zone (YC W08) | 4x Pioneer | Angel Investor

Top Advisor

I specialize in

Building Product
Marketing & GTM
Founder Advice
Fundraising strategy
Go-to-market
Growth
Positioning
Product-market fit

Background & Highlights

Was Lila’s first investor, later joined the company as CIO.

LILA GAMES

2020 – Present

LILA GAMES

Head of Innovation

AppLovin

2020 – 2022

AppLovin

Founder & Managing Partner @ MSRT Ventures. Investing in teams and ideas that pique our interest. Currently we have 20+ startups in our portfolio.

MSRT Ventures

2019 – Present

Advisory role & Investor

Made on Earth Games

2025 – 2025

Made on Earth Games

About me

Ex-Head of Innovation @ AppLovin | Co-Founder of Machine Zone (YC W08) | 4x Pioneer | Angel Investor Built a $2.8B Game from a studio apartment I started Machine Zone in my tiny studio apartment in Sunnyvale and co-created Game of War, which went on to generate $2.8 billion in revenue and redefine mobile gaming. From there, I helped lead innovation at AppLovin following its acquisition of Machine Zone in 2020. I've now advised dozens of founders and startups across gaming, product design, and monetization—helping them scale breakthrough products with clarity and conviction. What I Offer on Hubble ✅ Game & Product Design Strategy ✅ Monetization & Revenue Optimization ✅ Creative Direction & UI/UX Expertise ✅ Founder Coaching from Idea to Scale ✅ Innovation Pipeline & Roadmap Planning ✅ Advice on Scaling, Exits, and Acquisitions Background & Achievements – Co-Founder of Machine Zone (YC W08), creator of Game of War – $2.8B+ in lifetime game revenue – Acquired by AppLovin in May 2020 – Former Head of Innovation at AppLovin – 4x startup pioneer with deep expertise across gaming, product, and UX – Angel investor and trusted advisor to early-stage startups Let’s talk if you’re building in games, tech, or scaling a product that’s ready to break through

You'll get advice on

  • Game & Product Design Strategy
  • Monetization & Revenue Optimization
  • Creative Direction & UI/UX Expertise
  • Founder Coaching from Idea to Scale
  • Advice on Scaling, Exits, and Acquisitions

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