I help founders and leadership teams turn innovation into growth and get companies moving again when growth has stalled. I'm a commercial, product, and turnaround executive with 15+ years of experience building businesses, launching products, entering new markets, restructuring how teams work, and preparing companies for their next stage of growth or M&A. I'm the founder of NexaVita XB and have operated as an executive, board chair, and advisor across startups, growth-stage companies, and established businesses. My sweet spot is at inflection points: a company has built a great product but isn't gaining traction, sales have plateaued, the portfolio has become unfocused, teams aren't aligned, or leadership wants to increase enterprise value ahead of investment or acquisition. I look across the whole business, not just marketing or sales, to understand what's holding growth back. That can mean rethinking product strategy, sharpening positioning and pricing, building a stronger GTM model, prioritizing the portfolio, aligning teams, building the processes needed to scale, or making the hard call about where not to invest. I've been on the operator side of these challenges: building and leading teams, managing products from strategy through launch, driving commercial growth, turning around underperforming businesses, and helping prepare a company through acquisition and integration. I understand both the strategy and what it takes to execute it. I work especially well with technical and product-driven founders who know their technology inside out but need a strong commercial counterpart to bring the customer and market perspective into the room. My experience spans MedTech, manufacturing, B2B technology, and physical products. Having built businesses and launched products on both sides of the Atlantic, I also help international companies assess, enter, and scale in the US. I embed with leadership teams rather than handing over a strategy deck and walking away. Whether you're trying to commercialize, accelerate growth, turn around an underperforming business, enter the US, or prepare for M&A, I'll challenge assumptions, create clarity, and help turn strategy into action. I don't advise directly on reimbursement, regulatory, legal, financial, or tax matters, but work closely with the experts who do.