Sandra Helou
3x Founder | 2 x Venture to Acquisition exits | Helping Startups Commercialise, Find PMF & Scale Post-Raise | Board & Investor Management | Operator Across 4 Continents | Co-Founder & COO @Clique AI
I specialize in
“I've taken founders from confusion to funding & successful PMFs built for scale”
Background & Highlights
If your customers love the product but investors don't get it, you have a positioning problem. If investors love the pitch but customers won't use the product, you have a terminal problem. Most founders don't know which one they have. That is the first thing I will tell you. I've spent 14 years in frontier technology starting from the digital transformation era to the AI, Web3, and creator/experience economy eras - helping businesses evolve and actually make money, across the GCC, MENA and AustralAsia. Twice, that ended in an acquisition for my own ventures. What I bring: ■ 3x founder, Co-Founder & COO of Clique AI: agentic AI community infrastructure, live enterprise deployment ■ 2x venture-to-acquisition outcomes. I advise based on lived experiences, not from a book ■ 14+ years commercialising emerging tech across four continents and multiple industries ■ Multidisciplinary, with skills in marketing, design, development. ■ Advisor at the American University of Beirut and University of Wollongong Dubai; International speaker at global stages. ■ Recognised by Rolling Stone, Edge ITP, Economy Middle East and TechRound + many other publications and book features. ■ Some brands I've worked with: NAB (National Australia Bank), Lonely Planet, BBC, Adidas, Pilot, Mercedes, Schwarzkopf, British Beauty Council, MCM, Ogilvy, Clemenger BBDO Before the raise: ■ Deck narrative and storytelling: helping you restructure your deck around the story investors fund, not the features you built ■ Positioning and tone of voice: working with you to figure out how to package, price, market, and sell your product to differentiate you in a crowded market ■ Investor simulation: mock partner meetings and rapid Q&A to stress-test your deck, narrative & delivery After the raise: ■ Post-raise operating plan: hiring sequence, burn discipline, and the milestones your next round actually depends on ■ PMF strategy: what to test, which signals count, and when to pivot versus persist ■ GTM and commercialisation: ICP definition, channel selection, pricing, and your first repeatable sales motion ■ Board and investor management: updates, expectation-setting, and the difficult conversations first-time founders are never prepped for ■ Expansion beyond the US default: I have taken products to market across GCC, MENA, APAC and Europe, and know what changes between playbooks I will tell you the truth. Then we fix it. www.sandrahelou.tech
You'll get advice on
- Product-Market Fit + Commercialisation
- Investor Q&A Simulation & Pitch Stress Testing
- Go-to-Market Strategy & First Sales Motion
- Post-Raise Execution & Runway Discipline
- Positioning & Market Narrative