Sarah McCauley

Sarah McCauley

Founder at EffiTech | The Revenue Storyteller

I specialize in

Business & Money
Sales & Growth
Hiring & Team Building

Booking looks good! Cash? Not so much!

About me

Founder at EffiTech | The Revenue Storyteller™ | Ex-GitLab, Ex-InVision Your deals are closing. Your bookings look great. But your cash doesn't show up when you expect it. I help early-stage and growth-stage founders figure out why cash flow doesn't match bookings and fix it. Book a 1:1 call with me through Hubble for: ✅ Find Where Deals Fall Apart – Expose the gaps between what you book and what you actually collect ✅ Fix Team Handoffs – Get Sales, Finance, and Operations aligned so deals don't get stuck ✅ Create Predictable Month-End Close – Stop the chaos, build processes that actually work ✅ Build Cash Flow Dashboards – See where your money is in real-time ✅ Fractional Operations Leadership – Get 20+ years of expertise without the full-time hire ✅ Stop Revenue Leakage – Recover cash that's stuck in your system Background & Achievements: 💼 Ex-GitLab (Pre to Post-IPO scale: $235M → $759M ARR, 30% YoY growth) 💼 Ex-InVision 📊 20+ years in Order to Cash leadership (Deal Desk, Order Management, Billing, Accounts Receivable/Credit) 💰 Helped clients improve cash collection by 64% and reduce past-due invoices by 56% 📈 96% forecast accuracy for clients who couldn't predict cash flow before ⚡ 40% reduction in revenue stuck at quarter-end in just 90 days 🚀 Built operations playbooks for companies scaling from $20M to $100M+ ARR 🎯 98% on-time invoicing at quarter-end (clients went from chaos to predictable) 💵 Recovered $2M+ in revenue that was stuck in broken processes Real Result: Took a founder from chaotic quarter-ends with zero visibility to predictable close processes and 85% better cash flow management, in 90 days. If you're tired of explaining to your board why bookings don't match cash, let's talk.

You'll get advice on

  • Business Storytelling
  • Why cash flow doesn't match bookings
  • Where deals are falling apart in your system
  • How to fix handoffs between Sales, Finance, and Op
  • Building month-end close processes that work

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