Shanil Wazirali
2X Entrepreneur | Early Stage Advisor I Forbes 30U30
I specialize in
I’m an entrepreneur, builder, and creative-minded operator with 15 years of experience founding, scaling, and leading both D2C and B2B businesses. I’ve grown companies from zero to eight-figure revenues, with my most recent venture surpassing $50M by reimagining how brands and retailers connect. I’m passionate about solving real operational and customer experience challenges, whether through innovative business models, tight execution, or brand-led thinking that puts the end consumer front and center. After exiting my last company, I’m temporarily dedicating time to advising a small group of startup founders on strategy, business model creation, unit economics, brand development, and go-to-market execution. Over the years, I’ve built deep expertise in distribution and supply chain, inventory management, merchandising, purchasing, P&L leadership, and marketing strategy. As Founder and Managing Partner at CX Collective, I continue to support teams and companies that share a relentless focus on delivering world-class customer experiences. Expertise ✅ Business model creation, unit economics, and strategic planning ✅ D2C and B2B growth, revenue scaling, and operational execution ✅ Supply chain, distribution, merchandising, and inventory management ✅ Brand strategy, positioning, and full-funnel marketing ✅ Go-to-market strategy for early and scaling companies ✅ Founder advisory, team building, and P&L leadership
You'll get advice on
- Business model creation
- D2C and B2B growth
- Founder advisory
- P&L leadership
- Brand strategy