Sonny Bains

Sonny Bains

Founder @ SBcollective

I specialize in

Hiring & Team Building
Founder Advice
Career Advancement

About me

I help founders of mission-led beauty, fashion, and CPG brands attract, hire, and retain top talent that drives growth. Talent acquisition is my sweet spot and I love to connect the right people to the right roles while building strategies that scale teams thoughtfully. I specialize in partnering with founders to design talent and compensation strategies for planful team growth, optimize employer brand and candidate experience, and create talent pipelines that fuel future growth. I’ve helped brands grow from $9M to $50M+ and handle full-cycle recruiting across marketing, sales, merchandising, operations, support, and executive leadership roles, up to the C-suite. As Founder of SBcollective, I lead a purpose-driven recruiting practice where hiring is more than a process, it’s an act of alignment. I match talent not only by skills but by energy, values, and mission, enabling brands to grow with clarity and integrity. In prior leadership roles at Hairstory, Coco Republic, and a.k.a. Brands, I’ve built modern, AI enabled recruiting infrastructures from the ground up, led HR transformations, accelerated hiring during hyper-growth, and shaped cultures that drive engagement, performance, and long-term success. Areas of Expertise ✅ Full-cycle recruiting for emerging and scaling beauty, fashion, CPG, and lifestyle brands ✅ Executive search and high-volume hiring strategies ✅ HR strategy, people operations, and organizational design ✅ Performance management, compensation strategy & DEI initiatives ✅ Employer branding, candidate experience, and culture building ✅ Post-acquisition HR integration, compliance, and scalable HR systems

You'll get advice on

  • Recruiting, Talent & Compensation Strategy
  • Employer & Personal Branding
  • Beauty, Fashion, CPG
  • HR Advisory
  • Compensation & Organizational Design Strategies

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