Sundar Swaminathan
Ex Uber Head of Marketing Science (measured $1Bn+ in Spend & $200M+ in ROI )
I specialize in
Marketing Strategy and Science Expert for Consumer Startups and Scaleups. Previously Uber's Head of Marketing Science that led teams across Brand, Performance, and Lifecycle Marketing. During my career, I've measured over $1Bn+ in Marketing Spend globally driving $200M+ in incremental revenue. I've now worked with over a dozen companies helping them think through their Measurement challenges. Companies and clients include: - Uber - Bounce - Otrium - Large European Retailer (XX $Bn in Revenue) Things I can advise on: - Growth marketing tactics - LTV and CAC optimization - Marketing experimentation - Finding Insights and analyses - Measuring online and offline channels - Churn reduction and customer reactivation - & more
You'll get advice on
- Scaling B2C Marketing
- Measuring ROI of Marketing
- Marketing Insights and Analyses
- Data-Driven Marketing Strategies
- Marketing Experimentation & Optimization