Welcome video from Teresa Ferreira
Teresa Ferreira

Teresa Ferreira

I make your brand timeless and impossible to ignore· Top 25 Creative Director Globally · Founder @FerrgoodStudio · Speaker on AI & Brand

I specialize in

Marketing & GTM
Sales & Growth
Idea to Launch
Story & narrative
Go-to-market
AI strategy
Personal Branding
Social Media

“AI can build you a brand. It just can't build you a standout one.”

Background & Highlights

I've built brand worlds for global companies across Media, Fintech, Travel, Fashion, Luxury, Pets and HR Tech — including seven years at the Financial Times

Ferrgood Studio

2013 – Present

Ferrgood Studio

Top 25 Creative Director Globally

Ferrgood Studio

2023 – Present

Ferrgood Studio

Former Head of Design, Financial Times (7 years)

Financial Times

2016 – 2023

Financial Times

Founders I've worked with have raised investment, won public funding, and converted more customers. Brand strategy that pays for itself.

Ferrgood Studio

2023 – Present

Ferrgood Studio

Builder of Women in AI House

Women in AI House

2026 – Present

About me

I've built brand worlds across Media, Fintech, Travel, Fashion, Luxury, Pets and HR Tech, including seven years running Brand & Design at the Financial Times. Now I run Ferrgood Studio, an AI-integrated creative direction and branding studio in London. Strategy first and intentional storytelling are our foundations. AI is used where it actually earns its place. Top 25 Creative Director globally (Creativepool, 2025 & 2026). Adobe Express and Firefly Ambassador. I speak a fair bit on AI, brand and creativity. I'm also the founder of Women In AI House, a community for women working in AI. We do supper clubs, events and generally want to bring taste and EI to AI. Most founders I work with have a great product and a brand that hasn't caught up yet. That's what I fix. How we can work togather: ◇ Brand Strategy and Positioning ◇ Visual Identity and Creative Direction ◇ AI-Integrated Brand Building ◇ Naming and Brand World Development ◇ Website Creative Direction (UX/UI and build) ◇ Brand Consulting for Founders Background and Achievements 🔹 Top 25 Creative Director Globally, Creativepool 2026 & 2026 🔹 Adobe Express and Firefly Ambassador 🔹 Former Head of Design, Financial Times Would love to connect with founders who are ready to up level their storytelling and their brand.

You'll get advice on

  • Branding & Strategy
  • Founder Brand Building
  • AI-Integrated Creative Direction
  • Storytelling
  • Brand world narrative

Real feedback from real sessions

Meet more experts on this topic

All profiles