I help founders and early-stage teams in B2B SaaS and hardware/deep tech turn technical innovation into sustainable, profitable traction. With 18+ years bridging engineering, operations, and business leadership - including roles from small startups to large corporations like EPCOR Utilities, BC Hydro, and venture capital (Vine Ventures) - plus my own experience as a founder, I bring practical systems thinking and hard-earned insight into common pitfalls to guide startups toward strong PMF and effective GTM. I collaborate closely with technical founders and CEOs to deliver strategic, executive-level advisory that is always tailored - never one-size-fits-all playbooks. I start by deeply understanding your unique business, then help articulate, formalize, or refine the core systems that drive growth: ✅ Validate and sharpen product-market fit through strategic frameworks for customer insight, iteration signals, and go/no-go decisions ✅ Build clear, actionable go-to-market strategies - from positioning and messaging to channel selection, pricing, sales motion, and early traction plans ✅ Align product, go-to-market, and operations for long-term profitability and scalable impact ✅ Provide executive coaching to support founders and leaders in navigating the personal and leadership challenges that intersect with scaling - because building a company is as much about the people as the product My approach combines rigorous technical depth with clear business judgment to cut through complexity and create clarity. No fluff, no generic templates - just practical, made-to-fit guidance that respects your team's bandwidth and expertise while accelerating momentum on PMF and GTM. Ready to refine your path to product-market fit and go-to-market success? Book a discovery call - let's get to the heart of your business and turn challenges into focused growth. *Rates listed are discounted to support talent and build a healthy & thriving ecosystem. For corporate project management/strategic consulting inquiries, see my LinkedIn.